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| Antara Records
will offer music and related works that encourage the listener to
engage or awaken to his or her own life as opposed to being a springboard
for distraction or mindless entertainment. While we will release a
dynamic collection of styles and influences, we will choose our offerings
selectively with the hope that a certain type of person will enjoy
and benefit from much of the work that we offer. In a time when money
absolutely influences modern music, we will operate within different
values; while music is often limited to a mere capitalistic vehicle,
we must remember its spiritual place in our society. Antara Records
will do its part, however small or large, to help "turn the ship
around." |
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| Antara Records
is not organized like a typical record label. The standard recording
contract between most labels and their artists is so unfair to the
artists that attorneys involved in other industries have been known
to drop their jaws in disbelief upon reading their first music recording
contract. The industry has evolved in this direction due to the unfortunate
reality that many artists are desperately seeking the opportunities
and status associated with signing to a major label. Within this desperation,
most artists in this industry are flat out taken advantage of. We
operate our label very differently. Organized under the premise of
a cooperative label, Antara Records distributes all of its profits
back into the label, mainly in the form of cooperative marketing and
promotion. In this way, every Antara Records CD sale is furthering
the outreach and exposure of the entire Antara Records artist community. |
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| Antara Records
relies on word of mouth. Gaining the attention of the music buying
public is an extremely difficult and competitive task and while we
cannot afford full page Rolling Stone advertisements, we hope that
people like yourself will find our music to be a special and exciting
exception to popular music. This is where you come in; if you believe
in this music and the vision behind it, please spread the word. On
that note, we ask that you refrain from making CD-R copies of Antara
Records music. As an alternative, simply direct your friends to this
website where they can buy their own copy. This way everyone will
benefit from the pretty artwork, which is an integral part of the
work, and feel good inside knowing that you are contributing to a
good cause. Thanks for supporting independent music. |
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